Approaches

Research Rigor Backed by Medtech Expertise

We provide end-to-end market research support through a flexible network of trusted fieldwork and research partners, combined with direct senior-level oversight throughout the engagement.

Idea Generation
Concept Development
Product Development
Commercialization
Evaluation
  • Market Potential Research
  • Unmet Needs Research
  • Concept Testing (Qualitative, Quantitative)
  • Product/Market Fit Assessment
  • Willingness to Pay Research
  • Conjoint/ Choice Models
  • Prototype Testing
  • Name Testing
  • Branding Research
  • Competitive Assessment
  • Message Testing
  • Ad/Materials Testing
  • Marketing Strategies
  • Price Optimization/ Elasticity
  • Awareness, Trial, and Usage Studies
  • Share & Competitive Analysis
  • Field & Marketing Channel Performance
Idea Generation
  • Market Potential Research
  • Unmet Needs Research
Concept Development
  • Concept Testing (Qualitative, Quantitative)
  • Product/Market Fit Assessment
  • Willingness to Pay Research
Product Development
  • Conjoint/ Choice Models
  • Prototype Testing
  • Name Testing
  • Branding Research
Commercialization
  • Competitive Assessment
  • Message Testing
  • Ad/Materials Testing
  • Marketing Strategies
  • Price Optimization/ Elasticity
Evaluation
  • Awareness, Trial, and Usage Studies
  • Share & Competitive Analysis
  • Field & Marketing Channel Performance

Quantitative Data Security & Accuracy

in2ition takes a rigorous approach to data security and quality assurance throughout the quantitative research process.

Our programming includes automated validation (including AI) and cleaning procedures designed to ensure respondent quality and data integrity. In addition to automated checks, our team manually reviews survey logic, quotas, skip patterns, outliers, inconsistencies, and open-ended responses to ensure reliable, accurate results before delivery. AI is not used in this process.

AI tools operate within our tenant boundary, so proprietary data is never used to train or improve any public or external foundation models.

Research Capabilities

  • Idea Generation
  • Market Potential Research
  • Unmet Needs Research
  • Concept Development
  • Concept Testing
  • Product Development
  • Conjoint and Choice Modeling
  • Prototype Testing
  • Competitive Assessment
  • Message and Materials Testing
  • Launch Research