Our Team

Experienced Researchers. Strategic Advisors.

Founded in 2006, in2ition combines rigorous market research expertise with deep healthcare and medical device industry experience. The team brings backgrounds spanning clinical support, medical device sales, upstream and downstream marketing, and healthcare economics — enabling research that is both strategically informed and commercially actionable.

Andy Woodbury Andy Woodbury VP of Business Operations
Paul McLean Paul McLean Senior Advisor
Jennifer Fischer Jennifer Fischer Downstream Director of Quantitative Research
Becca Bloomfield Davis Becca Bloomfield Davis Senior Advisor
Em Zellers Em Zellers Upstream Director of Quantitative Research
Melissa Scharmer Meredith Melissa Scharmer Meredith Senior Analyst/Moderator
Kerry Nelson Kerry Nelson Senior Analyst
Melissa Berning Melissa Berning Senior Analyst/Moderator
Eva Fischer Eva Fischer Senior Analyst
Sarah Tunks Sarah Tunks Director of Learning and Development
Beth Larson
Owner, Senior Partner

Beth is one of the founding partners of in2ition and has over twenty years of market research experience. Since founding in2ition twenty years ago, she has led more than five hundred projects to support decision making in corporate strategy and marketing. Projects included concept testing, conjoint, message testing, ad testing, market assessment, attitudes and usage studies, customer satisfaction, brand loyalty and corporate reputation.

Before founding in2ition, Beth spent five years working in the medical device industry. As a Senior Market Research Analyst at Boston Scientific (formerly Guidant), Beth managed research projects by selecting suppliers, designing study methodologies, and overseeing data collection and analysis to develop and guide customer strategy.

Beth holds a Market Research MBA from the University of Wisconsin Madison, which includes both the general MBA business curriculum and the AC Nielsen Center market research curriculum.

Beth Larson